Writing Letters

A friend/business associate asked me to review several welcome letters that he had written and to make any adjustments that I thought were necessary. I agreed and when I came up with a 'compromise' of 2 of the letters he asked if I would consider a blog with some tips and guidelines.

I won't publish the letters here but will tell you that his first one was way too long. The second one was too busy and the third one left out some important points that he had made in his first one.

So I combined the first and third letters into a one page letter to send to those who had visited his website and with a few minor changes it would work for anyone who joined his business as well.

What do I mean by busy - just too much stuff that would be confusing to someone just looking at the program. Technical and saying he could join this or that and do this if he wasn't sure and go here for this.

Stuff that would make sense if you had been in the business but would seem like jibberish to someone just taking a look.

The outline of the letter:

Welcome and thank you for visiting
Why his company is the best and that it is growing
A few key points from his splash page
and finally
An explanation of why he was writing if the system did it all.

My thoughts are that if the letter is sincere and not an autoresponder cookie cutter that it is more meaningful to the person receiving it. Building a business requires communication.

Yes an autoresponder can do it for you but it's nice to know there is someone on the other end.